Customer loyalty programs improve business, report finds. Customer loyalty is a key driver of restaurant business, according to research from National Restaurant Association. More than three-quarter (77 percent) of restaurant operators participating in a recent survey with The Loyalty Marketer's Association said loyalty programs helped them grow their businesses during the economic downturn.
Customer loyalty programs improve business, report finds. Customer loyalty is a key driver of restaurant business, according to research from National Restaurant Association.
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Nine out of 10 respondents said these programs help them stand out among competition, and a majority (84 percent) also said they planned to invest more dollars in such programs to drive further growth.
The study also identified the types of loyalty practices being used, and it sought out to determine the level of resources dedicated to supporting strategy, implementation, and management of loyalty programs. The results found that more than four in 10 respondents (41 percent) operate a loyalty program, and nearly half (47 percent) plan to launch one.
In the chain world, Outback Steakhouse gave away chances to win Tim McGraw memorabilia, while Starbucks offered gold-level rewards members the chance to buy rare Galapagos Island coffee. T.G.I Friday's gave its reward club members coupons for free desserts and appetizers. This report was found from www.RestaurantOwner.com, a resource to turn your good restaurant into a great business.