Text Mobile Marketing For More Sales
Just when we thought we had social media all figured out, here comes one more marketing channel that needs to be part of our business model if we want to compete in the 21st century market arena. Mobile marketing is a new platform with another set of rules and an altogether different lineup of vocabulary and metrics.
Just when we thought we had social media all figured out, here comes one more marketing channel that needs to be part of our business model if we want to compete in the 21st century arena.
Businesses are always seeking innovative ways to communicate efficiently and effectively with customers in order to maintain good customer service and to increase sales.
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There are many ways to do mobile marketing, there's mobile search, mobile video, MMS or mobile social networking to name a few. These high-tech methods have their place with big-name corporations that have the technical savvy to launch this type of campaigns. But these methods are clearly out of reach to the small or medium-sized businesses that cater to consumers who are average income earners. For one, these mobile methods require technically sophisticated devices which most consumers cannot afford. For another thing, they are costly for most businesses to implement as they will need to hire mobile marketing firms that cost thousands to be able to do this.
Mobile marketing via SMS is a cheaper and easier alternative for both consumers and businesses. Texting is the most popular way to communicate nowadays with nearly every American consumer familiar with using it. Most, if not all, mobile apps, support text messaging. SMS marketing has also the farthest reach among all the other methods of mobile marketing.
With outgoing bulk message rates costing only a few cents and monitoring response rates and tracking costs performed with the help of software that's easily available to get, any small business on a tight budget can immediately put into operation an effective and powerful mobile marketing plan by means of text messaging.
SMS has a very high and very fast response rate among American consumers. A recent survey done by the Direct Marketing Association showed that 70% of consumers responded to a marketing text message.
Text messages are direct and interactive. SMS alerts can be sent out in large volume in just one click and consumers can read your marketing offers the instant they get it and respond to it right away direct in the palm of their hands. Because texting is familiar and quick to do, consumers jump at the chance to answer short ads, polls or surveys on their mobile phones.
Text messages are easy to measure. You can see consumer response to your marketing messages as soon as you send out a text. If consumers find value to your offer, they'll respond right away by flocking to your store and even making a purchase. If consumer response is slow, you can change up your ads quickly to get better ROI.
Keep in mind these two tips when doing text messaging:
Run effective messaging campaigns – With only 160 characters to work with, you'll have to learn to compose short messages that build your value and which contains calls to action that are readily understood. Two essential points to put in: What is the offer? How to redeem the offer?
Don't spam – There are guidelines for best business practices in the mobile marketing channel. If you conduct your business in a professional manner at all times, you protect your brand in the process which has long-term pay offs to your company image.
Text messaging is extremely popular because its easiness and simplicity account for the high level of consumer acceptance. SMS marketing can provide small and medium-sized businesses with a different tool that's a proven method for lead generation and sales acquirement in the mobile marketing channel.